CASE STUDY

How CT Trial Firm expanded its workforce 7x with Lead Docket

Channel by channel marketing analysis and automated lead sequencing helps keep Connecticut Trial Firm on its rapid growth trajectory

The Challenge

Ryan McKeen of Connecticut Trial Firm is similar to many founders and managing partners at small firms — a jack of all trades. He runs the legal function but also handles marketing and business operations. Reflecting on life before Lead Docket, Ryan says he agrees with the sentiment shared by his colleague that “the biggest issue I have seen with firms is that they don’t catch the rain they’re making.”
With a growing firm, Ryan knew he needed to find a product that could help him catch and chase potential clients. On his colleague’s recommendation, he got started with Lead Docket. Since then Ryan has been able to strategically spend his marketing budget while optimizing client outreach to catch his metaphorical rain. Ryan felt confident choosing Lead Docket because, like Filevine, he could tell it was built by people who know and understand how law firms operate — specifically personal injury law.

Named the 10th fastest growing firm in the country by Law Firm 500

Expanded personnel 7x and still growing

Native Lead Docket and Filevine users

Strengthening marketing spend and unifying leads with Lead Docket

The seven benefits that make Lead Docket a game-changer for Ryan:

  1. 1. Reporting

    I love the reporting in Lead Docket. The built-in features are fantastic and it is simple.”
    CT Trial utilizes out-of-the-box reporting to track daily leads and marketing spend. Additionally, they’ve implemented sequencing programs to push leads through their intake process. The sequencing allows them to send auto-responder emails or texts to leads which automates communication. Ryan values that sequencing makes the entire process easy for the intake team.

  2. 2. Simple onboarding

    I looked at the product and felt it didn’t need a lot of my tweaking.”
    CT Trial decided they needed Lead Docket and moved forward. After signing the contract, they were able to move forward with implementation quickly. While there is the option to customize the platform, Ryan knew that he didn’t need that. The standard setup of Lead Docket was everything his firm needed.

  3. 3. Centralize lead intake

    I think alone, the biggest impact of Lead Docket is the centralization. I want to see our lead numbers, I go to Lead Docket. I want to see what cases we’re trying to sign, I go to Lead Docket. I want to see what cases came from Ringbird overnight, it’s in Lead Docket.”
    Before Lead Docket, CT Trial was facing unorganized leads from emails, texts, forms, and calls. There wasn’t a central source to consolidate all incoming leads, which caused a scattered approach to follow-up and took a toll on intake’s focus. Lead Docket has helped Ryan by providing a holistic view of all leads that the firm is working on. It also allows him to understand the pipeline better. Further, the consolidation that Lead Docket provides enables the intake team to keep their efforts all in one place.

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